Here's my customer story, I imagine it's emblematic of others.
Fell in love with you guys during Amensia Fortnight, I'm not a huge money maker but I support what I love.
Got into DFA, watched all the documentary material. When it mentioned Brutal Legend proceeds support DFA, I rushed out to Steam to throw money at it.
The night before I had heard Brad Muir talking about how terrible the experience was with EA's trailer for the game. It's also well documented on the games wikipedia page as a major restriction to the potential marketability for the game. So I was a little shocked that when it was uploaded to Steam, the same trailer was kept.
I know making a trailer is far from a simple thing, and involves a good deal of FTE work hours thrown at it. There's a ton to gain from the Steam platform though, and many people who are really interested in seeing more of the game after hearing about it for years on consoles salivating at their chance to get to play it.
It's such a fantastic IP, why not give it the trailer it deserves for the steam crowd and erase the taste of EA from the self-published version?