I agree...though I still wouldn't buy anything in the shop as it currently is. I have to reiterate the "female character and colors" comment though. I think that it would open up the player base and even I would rock a pink trench from time to time. Hell, a pink trench with those experimental guns would look super "awesome".
I'm down with whatever DLC they provide. The fact is the game is already on point. Anything they come up with will be great. I personally just want them to add something for me to spend some of this money on. I don't see a point in money just yet as you unlock most of the best stuff by fighting. I am also big fan of the addition of a female marine and maybe some "more feminine" camo patterns. I know my wife would take more interest in the game if it was more "female friendly".